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Getting back to the "direct from manufacturer" part of it. Wouldn't the manufacturer really being putting the screwing to the brands dealers if they decide to sell direct? I'm all for small business and supporting the dealers.
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My experience, FWIW. I am going to post some questions. I don't know the answers, if I did I would start a dirt scooter business.
Do dealers get rich selling units? Do they break even selling units and parts make up for it? How much does a dealer have to profit to be profitable from the sales of the unit? ( I can tell you businesses in some industries can operate well on 2-3% margin and some out there can be closer to 75% and not make it (Try selling nuts and bolts)) Do dealers benefit having to floorplan bikes? Who benefits from dealers floor planning bikes? (I would say the manufacturer and the customer) Does the caliber of dealership matter in the answer to that? Does "If you build it, they will come" apply to a dealership that is built anywhere? (downtown Indianapolis or Heckla SD) Why wouldn't a direct unit sales relationship work with dealers only carrying the parts? Does this answer depend on the size or the cash flow of the dealer? (I would say certainly) How do you choose what company to purchase from when choosing an internet site to purchase products from? How many of you would buy everything you buy from a local dealer if they were in your town? 20 miles away? 50 miles away? Does it really bother you to purchase from an online source? Do they have to be knowledgeable in the bike you are buying parts? Does buying a bike make you loyal to that dealer? Is it the customer service they follow up with that makes you loyal? Would you feel the same loyalty if you purchased only parts as you would if you purchased a bike from a direct source, bike shipped to dealer and assembled (for a price) or to your home? These are the questions I think are interesting. Sometimes I have a warped sense of reality. :o |
I've purchased 4 KTMs from a dealer that's 70 miles away. Excellent dealer, fair prices, very good service department. All of this actually means something to me. They have no problem pulling a part off a bike if they don't have it.
That being said I purchased my GasGas on line from one of the dealers here because there is no local support. If there was a local dealer with fair prices, good parts and service department I most assuredly would support them and our local economy. I'm thinking about a '14 Gasser or Beta and I'll have to go back to buying from out of State. My only difference with no local dealers is to have a bit more extensive common parts kit. |
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I'm glad Fred did this poll because it has started me thinking about a combined dealer/distributor model with Sherco (not with GG at all, ok?). It would be a sort of "No haggle" pricing thing. The dealer and I would have a slimmer margin but customers would pay the same and that price would be lower than the original retail. Keep in mind that the Sherco 2T is not a cheap motorcycle in the first place. It simply can't be priced the same as the orange brand since it has a two stage ignition controlled by an ECU. It could be under this model. Keep in mind that these are retail to retail comparisons. The orange bike could still be discounted more if the orange dealer wanted to discount his bike substantially. My dilemma is that the Sherco has more features so it CAN'T be as low as the orange brand. What do you guys think? |
When I bought a gasgas in '01 - they didn't configure the bike the way I wanted it here in the U.S. so I bought from the distributor in Canada. Don Clarke, rest his soul - loved talking to him on the phone. Gruff and said things as he saw them...
Right after that - to support the local gasgas dealer in Vancouver, WA (no longer a dealer) - I went in and spent around $500 in parts/tires from them. They said they stocked alot of gasgas parts when I spoke with them about buying a bike so I wanted to keep them "healthy and happy". Unfortunately, I walked in and said I want to get a couple of spares... Throttle cable, levers, etc. They had *nothing*.... That was my last visit to their shop... My only point is that local dealers are great - but they need to stock a few essentials in order to keep you on the trail or in the race when you don't have time to wait for a shipment of parts - otherwise, they aren't living up to "their part of the bargain" and I might as well do everything mail order... jeff |
I'll give this a shot, at least to my knowledge & experience-
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Would have to say buy from the dealer. I buy everything I can from my local dealer Matto Cycle. When I had problems I went to Bud he handled it. Although Clay is a stand up guy and will deal with you direct, not all importers will make themselves as availible to help you out. I have broken a lot of stuff this year back to back races and Matto's allways had what I needed or was able to get it in time for the next race. If you develope a relationship with the shop they will take care of you.
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