Quote:
Originally Posted by barkeater
So, we're looking for someone with deep pockets willing to invest (read: gamble) in the brand here in the unique US market.
..... If we did a market study, I think we would find Gas Gas owner loyalty is higher than Mercedes, Apple, Toyota or Dell. That's a great solid platform to start marketing from.
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Herein lies the challenge. Are the extremely loyal customers (I'm guessing the highest in the industry) enough to keep the brand viable? This is the challenge for any prospective new importer / distributor.