Quote:
Originally Posted by tm_enduro
Herein lies the challenge. Are the extremely loyal customers (I'm guessing the highest in the industry) enough to keep the brand viable? This is the challenge for any prospective new importer / distributor.
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A loyal base is great, but to achieve true success you need to gain new customers. So I say it's not enough. GasGas needs to improve market share. They have the product, but not the marketing and distribution channels.