I believe Gas Gas Paciifc (a site Sponsor) here in Western Canada is having a Demo Day this coming weekend. That seems to be a good way to get the brand in the hands of potential buyers.
2009-04-17 - Gas Gas demo rides available
Sat. Apr. 25 Cat Lake (Squamish, BC)
Trials and Enduro models available)
Another thought; KTM has an implicit "brand recognition" because all of their bikes are orange. You see an orange bike and you assume it's a KTM. You see someone win a race on an orange bike, you assume he won on a KTM. Perhaps GasGas should just do something as simple a stick with a single, distinct colour for all models for all future years? "What, you mean your blue bike isn't a Yamaha?"
What's a good colour that's now not already associated with a brand? Red's Honda. Green's Kawi, Blue's Yamy, Yellow's Suzuki. Folks seem to like the recent white of the ISDE bikes.
Dale