GasGas, New Investors

[gasgasman]

Seems plausible.
They have to have a lot of bikes already built.
Certainly, they won't scrap them.

[Moto7man]

Originally Posted by Davehuge

Interesting...

Pit(KTM) has lied about everything else so its the same stuff. The GG enduro line, including the Ranger, are some excellent machines, that is exactly why KTM will never sell the enduro line. KTM bought GG to kill the enduro line.

[stabak]

... and by this time the entire enduro range disappeared from the products in the gasgas site
There goes brand loyalty.... I'm pissed

[Doc Brown]

Originally Posted by Davehuge

Interesting...

There are also rumors that JotaGas is interested. The problem is, these informations are like a gnawed off bone. There's no flesh on it. So there's a little bit of taste but nothing we would consider as a serious information. And, there is no serious source for all of these rumors.

I'd love to see the "Phoenix"-bikes survive, even if it is under a different brand name (except KTM).

[Anders]

Originally Posted by gasgasman

Seems plausible.
They have to have a lot of bikes already built.
Certainly, they won't scrap them.

I don't think they have built enduro bikes for quite some time now.

[Elvis74]

This is new :-(

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[webmaster]

gasgas.com

Jeff

[farmerj]

An interesting discussion. What I'm wondering is - if KTM buys out competitors' lines to reduce their competition in the marketplace, why would they sell off the GG platform to another company? (that wouldn't "kill it"...)

Jeff

[webmaster]

Marketing principles....

You maximize revenue by having three tiers of product to sell...

As an example...

• Average model for cost conscious consumer...
• Premium model for mainstream market
• Custom model for customer willing to pay premium for best product

...

Adding gasgas gives them brand to position at "lower tier" with husky and ktm above it....

In the USA this is why GM has Chevy, Buick, Cadillac brands (as an example).

Jeff

[Chaz955i]

Originally Posted by webmaster

Marketing principles....

You maximize revenue by having three tiers of product to sell...

• Budget model for cost conscious consumer...
• Average model for mainstream market
• Premium model for customer willing to pay premium for best product

...

Adding gasgas gives them brand to position at "budget tier" with husky and ktm above it....

In the USA this is why GM has Chevy, Buick, Cadillac brands (as an example).

Jeff

Agreed, but if they are going to produce a bike on the same platform as KTM/Husky how much would they have to de-content the bike to make it attractive vs. just buying a KTM or Husky? The cost to produce the bike won't be much less even if they went with cheaper suspension/brakes. If they passed that savings on 100% to the dealer my guess is the dealer would have to discount the bike that much more against a comparable KTM/Husky to make the bike attractive. So now dealers are subsidizing the price difference with their own lost profit. I just got a new KTM 150 OTD for $6,100. Assuming there was a 150 GG how much meat is left on the bone if the platform is essentially the same?

I'm not saying you are wrong. Just trying to wrap my head around it.